원문정보
초록
영어
Objectives: The purpose of this study was to examine the quality and reputation of medical services in hospitals run by Gangwon-do 1,3, and 10 dentists, to investigate the mitigation effects of trust and quality on patient satisfaction and loyalty. Methods: Of the 600 surveys collected, 578 were used. Results: Although there were differences in dental services by type of institution, fame influenced patient satisfaction in all three institutions, and patient satisfaction also affected loyalty in all three institutions. The moderating effect of trust was shown to one dentist, and physician trust was shown to have a moderating effect. Conclusions: The establishment of reputation trust and the practice of dental medical services are important for attracting patients.
목차
Ⅰ. 서론
1. 연구의 필요
2. 연구의 목적
Ⅱ. 연구방법
1. 연구 대상 및 자료수집
2. 연구 도구
3. 연구모형
4. 연구의 윤리적 고려
5. 자료 분석
Ⅲ. 연구결과
1. 연구대상자의 인구 사회학적 특성
2. 요인분석 및 신뢰도 분석
3. 기관유형별 치과 의료서비스 품질과 명성이환자 만족도에 미치는 영향 및 환자 만족도가 충성도에 미치는 영향
4. 기관유형별 환자 만족도가 충성도에 미치는 영향에 신뢰의 조절 효과
Ⅳ. 고찰
Ⅴ. 결론
REFERENCES