earticle

영어

Country image and travel destination image are two relatively independent as well as paralleled research fields, but these two constructs are similar and overlapped. This paper integrates both country image and travel destination image to explore the effects of potential Chinese tourists' travel intentions. Our research shows that country character image, country competence image and country affective image are positive significantly related to tourists' travel intentions. Travel destination cognitive image and affective image are also positive significantly associated to tourists' travel intentions. In addition, we find country character image, country competence image and country affective image are significantly related to travel destination cognitive image, but only country character image and country affective image are significantly associated to travel destination affective image. More results and their implications are discussed toward the end.