원문정보
초록
영어
The aim of this study is to assess the impacts of service properties, price expectancy, social influences, and switching costs on adoption intention of 4G in Vietnam. The research model was established by the theory of diffusion of innovation, technology acceptance model, service quality, social influences and switching costs. The result from customers using telecommunication services in Vietnam shows that adoption intention of 4G is affected directly by perceived usefulness, personal innovativeness, price expectancy, social influences, prior service quality and switching costs. Whereas, switching costs have negative effect on adoption intention. Other factors such as personal innovativeness, perceived ease of use and prior service quality have an indirect effect on adoption intention of 4G.
목차
1. Introduction
2. Literature Review and Research Hypotheses
2.1 Vietnam Mobile Market
2.2 Mobile Service Adoption
2.3 Hypotheses Development and Research Model
3. Methodology
3.1 Research Scales Development
3.2 Sample Characteristics
3.3 Data Analysis
4. Results
4.1 Reliability, Validity, and Fit of the Model
4.2 The Result from SEM Analysis
5. Discussion and Limitations
References