헤어살롱 이용 고객의 행동 양식에 대한 연구


A Study on the Behavior of Beauty Service Users

장연희, 허정록

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In modern society, beauty salons are a favorite place. Beauty service usually consists of guidance, counseling, cut, pump, color, treatment, shampoo and hair setting. And the beauty service experience is performed by both the provider and the user. Beauty service providers help users of beauty salons to make sure that they are not inconvenienced. A beauty salon user is a system where the desired design can be told and moved according to the provider's instructions, and goods that were last consulted can be paid. This study tries to find out the behavior of hair salon customers. Therefore, the preceding research is described in the theoretical background and considered based on it. The customer's position is to pay for the goods with branches and to use the appropriate convenience. Thinking about ideologies helps to think about the main age group and life cycle of customers who are service users. The store or designer loyalty is due to the confidence that it can always receive satisfactory service, and the person who can be inspected is considered to be an easy target for internal customers to check first rather than an external customer. Although it is a small commercial area, it is part of management that is done regardless of the size of beauty service facilities.


Ⅰ. 서론
Ⅱ. 선행 연구
1. 미용서비스
2. 서비스
3. 내부고객
4. 외부고객
5. 미용서비스이용자에 대한 선행연구 분야
Ⅲ. 내용 및 방법
Ⅳ. 결과 및 고찰
Ⅴ. 결론


  • 장연희 Chang Yeunhee. 장헤어
  • 허정록 Jeong-rok Heo. 유원대학교 뷰티케어학과


자료제공 : 네이버학술정보

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