원문정보
Chinese Perspectives toward Korean Tourism : Analysis of Flagship Portal Site Baidu's Big Data
초록
영어
The purpose of this study is to analyze the changes in perception of Korean tourism viewed from the Chinese perspective by using large data of Baidu social media in China. For this purpose, we collected data on "Korea Tourism" in Baidu, China's representative portal site for Three years from 2015 to 2017. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of free travel, accommodation and travel content were high. In addition, the result showed that the web visibility was also high for political issues such as THAAD.
목차
I. 서론
II. 이론적 배경
1. 관광에서의 소셜미디어와 빅데이터 연구
2. 텍스트마이닝
3. 의미연결망분석(Semantic network analysis)
III. 연구방법
1. 분석 대상 및 자료수집
2. 분석방법
IV. 분석결과
1. 데이터 수집 결과
2. 분석결과
V. 결론
참고문헌