earticle

영어

This study was intended to look into the effects of hair shop CEO's communication skills on organizational culture and trust. The results were as follows. First, in research 1, CEO's defensive communication had a negative effect on group culture, but positive effect on development culture. And CEO's supportive communication had a positive effect on group culture and rationality culture. Second, in research 2, CEO's dogmatic communication style had a negative effect on group culture and hierarchy culture, but positive effect on rationality culture. And CEO's sociable communication style had a negative effect on hierarchy culture, but positive effect on rationality culture. Third, in research 3, CEO's charisma of transformational leadership had a negative effect on rationality culture. Their intellectual stimulation had a positive effect on rationality culture. And CEO's individual consideration had a positive on group culture, development culture, rationality culture and hierarchy culture. Fourth, in research 4, group culture and hierarchy culture of organization had a positive effect on affective trust. And group culture, development culture and rationality culture had a positive effect on cognitive trust. As stated above, hair shop CEO's defensive communication is significant in forming group culture and rationality culture in the organization. And CEO's supportive communication for organizational members has a tendency toward the sense of unity between group members and the reform of development.