earticle

영어

This study try to provide the overall understanding of the comprehensive review of recent research related to sports center's service quality, customer satisfaction, customer behavioral intentions to scholars and practitioners and sports center for customer-facing issues that should be addressed in future research by raising implications for future research was conducted to raise. Service improvement in sports center can be expected to significant affect customer satisfaction, purchasing behavior and support the large number of studies were performed. In this study, the service quality of sport centers were investigated such as focusing on the relationship with customer satisfaction and customer behavioral intentions, purchasing behavior. The formulation of the concept of service quality still was not clear in Sports Center. measurement tool of relation of service quality and customer vary according to the researchers that have been proposed. Shown in previous studies, variables of service quality is customer satisfaction, customer behavior intention, repurchase intention was to affect variety of back. Customer satisfaction is a key factor in marketing, the current consumer movement is the key to solving the consumer dissatisfaction. That commercial sports facilities, sports center ultimate goal is seeking profit of company through customer satisfaction. Primarily effective marketing strategy in response to a competitive environment and customer satisfaction and to provoke repurchase intention should be developed in order to the success of a comprehensive sports facilities for the purpose of profit.