earticle

영어

Festival is considered one of the attractions that entice tourists. However, there is a great critical perspective on the holding of festivals, and this is because indiscriminate holding and operation of festivals, of which the performance has not been verified, are pointed out as the main cause for the waste of budget. Thus, a research is needed on the performance of the festival in the region and the festival participants’perceived satisfaction along with the management of the service quality to secure the competitiveness of the local festival. Therefore, this study investigated the relationships of the impacts among the service quality, the performance, and the satisfaction with the local festival. As a result of an analysis, it was found out that there were partially significant relationships of impacts among the service quality, the performance, and the satisfaction with the local festival. Based on this analysis, the implications were suggested.