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논문검색

기업용 SNS 활용이 커뮤니케이션과 업무성과에 미치는 영향

원문정보

The Effect of Utilization of Enterprise SNS on Communication and Work Performances

장길상

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초록

영어

This study empirically verified the effect of enterprise SNS usage on communication and work performance and the effect of communication on work performance for corporate employees. To accomplish the purpose of this study, we proposed a research model, set up research hypotheses, and verified the hypotheses based on previous studies. For this study, we surveyed the employees of manufacturing companies located at Ulsan city. The results of this study are summarized as follows. First, the use of enterprise SNS has a significant effect on communication. Second, communication has a significant effect on work performance. Third, the use of enterprise SNS has a significant effect on work performance. Through the results of this study, it can be confirmed that the introduction and utilization of enterprise SNS suitable for enterprises leads to the satisfaction of employees' communication and improvement of the work performance.

목차

Abstract
 1. 서론
 2. 선행연구
  2.1 기업용 SNS 활용
  2.2 커뮤니케이션
  2.3 업무성과
 3. 연구설계
  3.1 연구모형
  3.2 연구가설
  3.3 연구방법
 4. 실증분석 및 결과
  4.1 기초통계분석
  4.2 신뢰성 및 타당성 분석
  4.3 상관관계 분석
  4.4 실증분석
 5. 결론 및 향후 연구방향
 6. References

저자정보

  • 장길상 Gil-Sang Jang. 울산대학교 경영정보학과

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