원문정보
Social Media Big Data Analysis of Changing Perceptions about Camping
초록
영어
Camping has been getting attention worldwide, in particular, in terms of tourism promotion and economic benefit. The purpose of this study was investigate the changing perceptions about Camping by the general public, using social network analysis. Textom was used to collect text data from Naver, Daum, and Google search engines over the period of 2010-2014. A total of 578,187 words were accumulated for the analysis. The analysis focused on the relationships among the words selected. Semantic network analysis and CONCOR analysis provided some interesting results and implications. The general public tended to positively perceive camping as both leisure activity and travel destination. In summary, camping is a part of leisure culture. As time went, this tendency became stronger. Some implications related to camping policy stem from the result: development of standardized camping program and aggressive promotion of positive functions of camping. These policies are expected to contribute to building up the foundation of positive perception about camping as leisure.
목차
I. 서론
II. 이론적 배경
1. 국내 캠핑 산업 동향
2. 소셜네트워크 분석
III. 연구방법
1. 분석대상 및 자료수집
2. 분석방법 및 절차
IV. 분석 결과
1. 데이터 수집 결과
2. 분석결과
V. 결론
참고문헌