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논문검색

소셜미디어 빅데이터 분석을 통한 캠핑에 대한 인식 변화 연구

원문정보

Social Media Big Data Analysis of Changing Perceptions about Camping

윤영일

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초록

영어

Camping has been getting attention worldwide, in particular, in terms of tourism promotion and economic benefit. The purpose of this study was investigate the changing perceptions about Camping by the general public, using social network analysis. Textom was used to collect text data from Naver, Daum, and Google search engines over the period of 2010-2014. A total of 578,187 words were accumulated for the analysis. The analysis focused on the relationships among the words selected. Semantic network analysis and CONCOR analysis provided some interesting results and implications. The general public tended to positively perceive camping as both leisure activity and travel destination. In summary, camping is a part of leisure culture. As time went, this tendency became stronger. Some implications related to camping policy stem from the result: development of standardized camping program and aggressive promotion of positive functions of camping. These policies are expected to contribute to building up the foundation of positive perception about camping as leisure.

목차

Abstract
 I. 서론
 II. 이론적 배경
  1. 국내 캠핑 산업 동향
  2. 소셜네트워크 분석
 III. 연구방법
  1. 분석대상 및 자료수집
  2. 분석방법 및 절차
 IV. 분석 결과
  1. 데이터 수집 결과
  2. 분석결과
 V. 결론
 참고문헌

저자정보

  • 윤영일 Yoon, Yeong-IL. 계명대학교 여가관광연구센터 선임연구원

참고문헌

자료제공 : 네이버학술정보

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