원문정보
초록
영어
The emerging trend of the convergence of e-commerce and web2.0 has driven e0commerce transformed into social commerce rapidly. These research results could give social commerce companies enlightenment about management, which is as follows: (1) Social commerce company should improve its service quality comprehensively and provide its customers a convenient, safe, reliable, enjoyable, interactive and low-cost channel to purchase what they need. (2) Utilitarian value is the principal factor that affects customer engagement and repurchase, so a company should positively adopt and study new technologies, such as augmented reality technique, wearable device technology and intelligent search technology, to promote utilitarian value. (3)Social commerce companies should plan and design the function of shopping and interacting systemically and should allocate its resources rationally among improving utilitarian value, hedonic value, social value and social support.
목차
Introduction
Background
Literature Research
Definition of Social commerce
Characteristics and advantages of Social commerce
Definition of Customer value theory
Dimension of Customer value theory
Social electronic service quality
Customer Engagement
Research Methodology
Research Model
Operational Definition and Hypothesis
Analysis and Results
Research Model Testing Results
Hypothesis Analysis Results
Conclusion
References