원문정보
How Long Does Destination Popularity of TV Drama Locations Sustain? - Analysis of Social Big Data
초록
영어
As a result of ICT rapid development, usage of smart phone and social media has been quickly diffused, and thereof nation-wide interest in big data relating to tourism has been soaring. In particular, tourism scholars began to pay attention to big data analysis and its applications to the tourism industry. Big data is regarded as unbeatable resource in creating new value for every system of society. It analyzes current situations using a huge amount of information and predicts future trend based on the result. In the same context, social big data analysis could be utilized to understand tourist behaviors and to make drama location destinations popular. The purpose of this study is to investigate how long the popularity of drama location destinations lasts. The data was collected from 2009 to 2015. A total of 29,085 tex data were analyzed. The procedure went through collecting text data, extracting key words, examining the rate of change of the tourists and anatomizing their relationships. The results of this study, destination popularity of TV drama locations was maintained until three months after drama end and, since then, popularity has been lowered. Among the tourist destination attractive attribution, the patterns of destination unique attractive and accessibility and of tourist reduction changed similarly.
목차
I. 서론
II. 이론적 배경
1. 드라마촬영 관광지
2. 관광지 매력 속성
3. 관광지 수명주기
4. 소셜 빅데이터
III. 연구방법
1. 분석대상 및 자료 수집
IV. 분석결과
1. 자료수집기간 및 관광객수
2. 텍스트마이닝 및 매력속성 분류
3. 관광객수와 매력속성 빈도수 변화 분석 결과
V. 결론
참고문헌