earticle

영어

The purpose of this study is to investigate and analyze how the dining atmosphere display image in korean restaurant affect on positive impression, communication, customer satisfaction. recent trends in research have been aimed at consumers who have visited a korean restaurant. In conclusion, the research model was verified showing that comfort , convenience, entertainingness in the the dining atmosphere display image in korean restaurant had significant positive(+) effect on positive impression. Also the aesthetic impression, convenience, entertainingness the dining atmosphere display image in korean restaurant had significant positive(+) effect on communication, customer satisfaction. and positive impression had a significant positive(+) effect on communication, also communication had a significant positive(+) effect on customer satisfaction . Through this study, understand dining atmosphere display image in korean restaurant and if we improve the factors, henceforward it would help for prefaring the data of marketing strategy for korean restaurants owner. And this study attempts to build an academic foundation that can have a significant positive effect on food service and customer.