원문정보
Effect of The Dining Atmosphere Display Image in Korean Restaurant on Positive Impression, Communication, Customer Satisfaction : Focused on Korean Traditional Restaurants
초록
영어
The purpose of this study is to investigate and analyze how the dining atmosphere display image in korean restaurant affect on positive impression, communication, customer satisfaction. recent trends in research have been aimed at consumers who have visited a korean restaurant. In conclusion, the research model was verified showing that comfort , convenience, entertainingness in the the dining atmosphere display image in korean restaurant had significant positive(+) effect on positive impression. Also the aesthetic impression, convenience, entertainingness the dining atmosphere display image in korean restaurant had significant positive(+) effect on communication, customer satisfaction. and positive impression had a significant positive(+) effect on communication, also communication had a significant positive(+) effect on customer satisfaction . Through this study, understand dining atmosphere display image in korean restaurant and if we improve the factors, henceforward it would help for prefaring the data of marketing strategy for korean restaurants owner. And this study attempts to build an academic foundation that can have a significant positive effect on food service and customer.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 한식당 식공간 연출
2. 식공간 연출 이미지
3. 긍정적 인상
4. 커뮤니케이션 형성
5. 고객만족
Ⅲ. 연구설계
1. 가설설정 및 연구모형
2. 설문지 구성
3. 자료수집 및 분석방법
Ⅳ. 실증분석
1. 조사대상자의 인구통계학적 특성
2. 측정변수의 신뢰성과 타당성
3. 가설의 검증
Ⅴ. 결론
참고문헌
키워드
저자정보
참고문헌
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- 3The Effect of Foodservice Employee’s ability of Communication on Service Quality, Customer Satisfaction and Customer Loyalty네이버 원문 이동
- 4An Analysis on the Preference of Users as Interior Design Style of Residential Space- Focused on the User aged 20‘s -네이버 원문 이동
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