원문정보
The Effects of Festival Experience on Enjoyment and Behavior Intention : Focused on Jecheo Bakdal Song Festival
초록
영어
This research is to look at the influence of the Jecheon Bakdal Song Festival's recreational, aesthetic, and educational experiences on the attendees and their enjoyment and behavioral motivation. This has been achieved via an empirical analysis of questionnaires completed by attendees. For this study, 292 valid samples were obtained and verified. In order to verify hypothesis, descriptive statistics, exploratory factor analysis, correlation analysis, confirmatory factor analysis and analysis of covariance. The research results are summarized below. Firstly, aesthetic and recreational experiences have been shown to have a positive influence on enjoyment and behavioral motivation. Educational experiences have no such impact on either (Pine & Gilmore, 1998). Secondly, recreational experiences have been shown to have a greater impact on enjoyment than aesthetic experiences. The practical implications for promoting the future growth of the festival are as follows. First, the performance environment, such as stage decorations and costumes, should be improved for more aesthetic appeal. Second, the genre of the festival should be expanded and a committee responsible for organizing the festival should be established. Third, experience factors should be developed with an accurate understanding of participation classes and motivations.
목차
I. 서론
II. 이론적 배경
1. 축제체험
2. 즐거움
3. 행동의도
III. 연구설계
1. 연구 가설
2. 변수의 조작적 정의
3. 조사 설계
IV. 실증분석 결과 및 해석
1. 조사표본의 일반적 특성
2. 측정도구에 대한 타당도 및 신뢰도 분석
3. 확인적 요인 분석
4. 각 연구단위 간의 상관관계 및 AVE
5. 연구모형
6. 가설의 검증
V. 결론
참고문헌