earticle

영어

The purpose of this study is to investigate how dimensions of trust(ability, benevolence, integrity) of employee to manager affect overall trust of employee and overall trust of employee affect marketing performance variables(performance, opportunistic behaviors) in manager-employee relationships. Data from 203 employees(24 responses removed) of Daegu-Kyeungbok people analyzed using Structural Equation Modelling and SPSS/PC statistics package and provided support for our conceptual model.The empirical results showed that dimensions of trust(ability, benevolence, integrity) had a significant influence on overall trust, and overall trust had a significant influence on performance and opportunistic behaviors. In addition, the results have important theoretical and practical implications.