earticle

영어

The objective of this paper is to investigate the effects of internal marketing on internal customer satisfaction and organizational commitment, and the effects of internal customer satisfaction and organizational commitment on business efficiency in non-profit organization. The empirical results of this paper are as follow. First, all factors of internal marketing affect positively internal customer satisfaction. However, working conditions and reward system does not affect positively organizational commitment. Second, internal customer satisfaction has a positive effect on organizational commitment and business efficiency. Third, affective commitment and continuous commitment do not have a positive effect on business efficiency. Therefore, in consideration of characteristics in public servants'organization, managers should enhance internal marketing which can have a positive effect on business efficiency.