earticle

영어

The purpose of this study is to show an Impact of Increased Productivity on Tourism Product Brand Images. Survey targets are potential customer and real customer who visited 2 travel agency and graduate school students. And customers in tour of Seoul were distributed and 200 questionnaires were attended. The result show that they influenced on all of brand productivity. And analysis about brands in consumer intention decision process made following conclusions as below ;First, social inclination of consumer is related to tourism product select decision. On the other hand, It has influence on brand loyalty preference element, brand loyalty has influence on brand productivity are belong to consumer. And social inclination has more influence on brand loyalty preference elements than on tourism product selection . Second, brand images has high influence on tourism product select purchasing and product decision. Third, tourism product select purchasing has influence on brand loyalty preference elements. Moreover it has positive more influence on tourism product select decision. Finally, brand image preference elements try to more positive in fluence on tourism product decision. A study on the brands is the most important element in the intention select decision process of consumers. So in marketing strategy establishment, they are important basis date those are establishment of specific system on the brand and continual reliable on the relationship with intention decision and on the unification relationship.