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The effect of brand image on brand value and brand loyalty - focused on deluxe hotels in Miami-

Byeongju Jang, Sunhee Park, Kisung Kim

관광경영학회 관광경영연구 제15권 제4호 통권 49호 2011.12 pp.247-266

A Study on Information Attitude, Brand Attitude, Usage Satisfaction, Brand Image and Brand Loyalty of YouTube Sports Contents Viewer

Kyung-Won Byun

한국인터넷방송통신학회 International Journal of Internet, Broadcasting and Communication Vol.12 No.3 2020.08 pp.206-212

Online Brand Community Practice and Brand Loyalty:How they are mutually influential?

Jungmin Han, Margaret Bruce, Lee Edwards

한국경영정보학회 한국경영정보학회 정기 학술대회 Service Management and Innovation with Information Technology 2011.06 pp.716-722

Effect of Bio Cosmetic Brand Equity on Brand Loyalty and WOM Intention KCI 등재

Mi Jeong Choi, Yu Ri Kim

한국피부과학연구원 아시안뷰티화장품학술지 제20권 제3호 통권 제73호 2022.09 pp.337-348

Effects of Brand Image on Customer Perceived Value and Brand Loyalty : Analysis on Chinese Sports Shoes Industry KCI 등재

Park, Kyung Bae, Kim, So Hyung, Shim, Sang Oh, Rong, Xueli

한국상업교육학회 상업교육연구 제30권 제2호 2016.04 pp.33-58

The Effect of Consumer Perception of Luxury Brands on Brand Loyalty - The Mediating Role of Brand Love and the Moderating Effect of Self-Congruity - KCI 등재

우누리, 최철재, 민대규

한국브랜드디자인학회 브랜드디자인학연구 Vol.20 No.3 통권 제63호 2022.09 pp.117-132

The Structural Relationship among Selection Attributes, Consumption Value Brand Attitude, Fun, Brand Loyalty and Quality of Life in Athleisure KCI 등재

Kyung-Won Byun, Moo-Young Kim

한국인터넷방송통신학회 The International Journal of Advanced Smart Convergence Volume 10 Number 2 2021.06 pp.138-144

Understanding the Interacting Roles of Online and Offline Brand Communities in Building Brand Loyalty

김용호, 최성철, 김문태

한국마케팅관리학회 마케팅관리연구 Vol. 16 No. 4 2011.10 pp.99-124

The Effects of Food Service Establishment’s Cultural Marketing on Brand Image and Brand Loyalty

신형철

관광경영학회 관광경영연구 제21권 제1호 통권 74호 2017.01 pp.187-206

Mediating Role of Consumer Satisfaction on the Relationship between Consumer-based Brand Equity and Brand Loyalty

Rahmonov Anvar, Doyle Kim

한국마케팅관리학회 마케팅관리연구 Vol. 23 No. 3 2018.07 pp.69-84

Internet-based brand loyalty in male and female : “It is difficult to attain male customers but easier to retain, female customers are easier to attain but difficult to retain”

Shoaib Imtiaz, Jafar Ali, Muhammad Awais Siddique, Muhammad Asif Tanveer

한국디지털융합학회 IJICTDC Vol 3 No 2 2018.12 pp.38-49

Determinants of Customer Satisfaction and Brand Loyalty in the Clothing Customization Industry KCI 등재

Wang, Qinghui, Kim, Young-gil, Jung, Sungwook

경성대학교 산업개발연구소 산업혁신연구 제38권 제3호 2022.09 pp.254-266

The Effects of Interactivity, Experiential Value and Participation on Web Brand Loyalty KCI 등재

Jia, Weiwei, Kim, Saebum

한국기업경영학회 기업경영연구 제20권 제3호 2013.06 pp.143-164

How Does China-chic Design Conquer Chinese Consumers? – A Study on Brand Loyalty Influencing Factors Based on The Palace Museum's Cultural and Creative Products – KCI 등재

Jiang, Anqi, Meng, Huan, Choi, DongOun

중국지역학회 중국지역연구 제11권 제3호 통권32호 2024.08 pp.375-408

A Cross-Cultural Analysis of Consumer Narcissism Assisting in the Formation of Self-Image Congruency and Brand Loyalty

Corey Allen Ross, Jong-Kuk Shin

한국마케팅관리학회 한국마케팅관리학회 학술대회 2018 한국마케팅관리학회 춘계학술대회 발표논문집 2018.04 pp.77-79

Relationship between Brand Attitude and Loyalty according to Cosmetic Brand’s Environmental Management and Involvement KCI 등재

Suyeun Lim, Ki Han Kwon

한국피부과학연구원 아시안뷰티화장품학술지 제21권 제3호 통권 제77호 2023.09 pp.417-427

Exploring the Impact of Online Community Engagement on Restaurant Brand Equity - A Comprehensive Analysis of Brand Awareness, Image, Perceived Quality, and Loyalty - KCI 등재

Jun, Kyungyul, Yoon, Borham

경성대학교 산업개발연구소 산업혁신연구 제39권 제4호 2023.12 pp.402-416

Mediating Effect of Perceived Value on the Relationship between Brand Image and Customer Loyalty of Hair Salon KCI 등재

Yi-Ju Yeo, Eun-Jun Park

한국피부과학연구원 아시안뷰티화장품학술지 제19권 제3호 통권 제69호 2021.09 pp.343-354

Effects of Salespersons’ Verbal and Nonverbal Communication in Beauty Service Encounters on Brand Image and Store Loyalty KCI 등재

Sun-Ju Park

한국피부과학연구원 아시안뷰티화장품학술지 제21권 제4호 통권 제78호 2023.12 pp.593-603

CRM ; An empirical study on the factor to build the Loyalty for customer using online car insurance - Focused on Traditional determinant factor of Customer Loyalty , Reward program and Consumer Brand Relationship Quality -

Dong Wook Lee, Soon Han Bae, Chung Tae Kim

한국경영정보학회 한국경영정보학회 정기 학술대회 2005년 추계학술대회 2005.11 pp.155-159