earticle

영어

Noryangjin Fisheries Wholesale Market has been positioned as Korea-biggest public marine products-specialized wholesale market, and has been now operated by National Federation of Fisheries Cooperatives. 39 years have passed since the construction of Noryangjin Fisheries Wholesale Market, cleanness and safety of the market is largely decreased due to obsolete and old facilities. On the occasion of Noryangjin Fisheries Wholesale Market, the reduction of the cost and the expansion of profits are the methods of short survival, however these have some danger that depreciate the quality level of the service produced to clients. Therefore, for the Noryangjin Fisheries Wholesale Market, the establishment of strategic plans for the service can be said that the most important strategy of superior achievements of competitions. At this point, the purpose of this study is to abstract the service quality facts for the diversified customers' needs and find for possibilities of application at the service strategy through an actual analysis by examining Noryangjin Fisheries Wholesale Market.

한국어

유통시장의 전면개방으로 인한 외국유통업체들의 국내진출 확대, 국내 대기업의 유통산업 진입, 인터넷쇼핑몰 등 신업태의 등장 등 유통산업의 대내외적인 환경변화로 재래시장은 존립기반을 크게 위협받고 있다.