earticle

영어

Despite substantial number of cases on the certificate system, there is scant literature concerning the effects of certificate system on perceived benefits and certification success. The purpose of this exploratory paper is to investigate the effects of internal and external motivations of certification application on performance and certification success in the Korean green certificate system. Based on the theoretical arguments of institutionalization theory and resource-based view of the firm, we identified two types of motivation(internal and external). Then, we classified participating companies into four types based on the magnitude of each motivation; Green Company, Ritualist, Passive Resistor and Early Adopter. Furthermore, we analyzed how the four groups differ in terms of perceived benefits and certification success. Data were obtained from a sample of 325 Korean firms. The results demonstrate that the internal and external motivation play a key role in the perceived performance and certification success. Especially internal sources of motivation affected more positively on the performance of Green Certification implementation than external ones. The model on relationship between motivation and perceived performance, and certification success is also supported on the Korean green certificate service.