원문정보
A study on the development of Automobile Plural Channel Strategy - Focused on interactive processes between plural channel forms such as direct and dealer channel
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
We conducted a literature review on plural channel forms in multiple industry of multiple countries. and in a study on fast food restaurant franchise in U.S. market, we found that plural forms can have multiple positive effects on the growth and operation of a retail company. we deducted 4 major processes from bradach's research(1997, 1998), which can be applied to automobile retail channel operation. and we did a pilot survey about this concepts for the 1 regional headquarter of hyundai motor company. finally we drew a practical implication and direction of future research.
목차
Ⅰ. 연구의 배경과 목적
Ⅱ. 한국 자동차유통시장의 특성
Ⅲ. 복수유통채널에 관한 문헌연구
Ⅳ. 실증분석(pilot survey)
Ⅴ. 결론 및 시사점
참고문헌
Abstract
Ⅱ. 한국 자동차유통시장의 특성
Ⅲ. 복수유통채널에 관한 문헌연구
Ⅳ. 실증분석(pilot survey)
Ⅴ. 결론 및 시사점
참고문헌
Abstract
저자정보
참고문헌
자료제공 : 네이버학술정보