earticle

영어

This study aims to investigate people’s preference for department stores in the city of Deagu in consideration physical and emotional elements of the stores and conducted a survey of local design major students in their 20s to identify the relationship among the influential factors, people’s preference for particular stores, and communication. Based on previous research, we made a questionnaire with 24 items on a 5-point scale, and conducted a survey for 180 male-and 395 female design major students in their 20s living in Deagu. Study results are as follow. First, in terms of preference for department stores in consideration of physical elements by different design majors, students of all sixdesign majors showed the strongest preference for Shinsegae Department Store. Second, the prefernce for Shinsegae Department Store by design major students was highest in terms of emotional elements as well, including customer satisfaction and loyalty. Third, the prefernce for Shinsegae Department Store was 3.77 among the students six different majors. But the score was much higher at 4.08 for interior design majors, showing a difference from other majors. We expect that the findings on preference for department stores by design major students in their 20s can be used for evaluation of department store’s interior facilities, and that further studies could be conducted to use them as criteria on the preference for department stores.