earticle

영어

Although image plays an integral part of TV news translation, TV image has long been left unexplored in TV news translation studies. In this regard, this study seeks to find image-related translation strategies in TV news. The key finding is that the addition of verbal signs about the camera’s distance of the image is adopted to comply with the redundancy norms of reporting in the Korean media. The addition of the verbal signs about the context before and after the image that is selected in the target text and the deletion of the verbal signs that appear the same on the image are also adopted in order to comply with the length of the report in the Korean media. Furthermore, the addition of the verbal signs about the background information of the image is also adopted as one of key translation strategies to encourage prompt understanding of target viewers.