earticle

영어

The purpose of this study is to find out the relationships among organizational identity and perceived organizational image, organizational identification and knowledge sharing. Organizational identification is an important concept that plays a vital role in promoting organization members' sense of belonging to their organization, their job satisfaction, and the organizational effectiveness. Organizational identity that distinguishes members of his own organization and other organizations, most important and lasting characteristics. In addition, external point of view of the organization, has had a significant impact on the recognition of the organization's members. This study made the research model based on the theoretical arrangement to explain these relationships between constructs. Using the collected data from 676 members at 53 organizations in South Korea, we tested and confirmed the construct validity and internal consistency by exploratory and confirmatory factor analysis, reliability by Cronbach's alpha. And we used regression analysis to test hypothesized relationship. This research came to the conclusions to as follows: First, organizational identity and perceived organizational image had the positive effect on organizational identification. Second, organizational identification had the positive effect on knowledge sharing. Third, The organizational identification's mediating effect among organizational identity and perceived organizational image, knowledge sharing behavior was confirmed in this research. The findings suggest that organizational identity is meaningful variable to understand individual attitude and behavior.