earticle

영어

This research analyzed empirically the effect of creativity on innovation behavior for cooks and, in this relationship, how the moderating effect of self-directed. The results of the analysis were generated as follows. First, as a result of verifying the relationship between creativity and innovation behavior, all of the sub-variables of creativity are proved to have positive influence on innovation behavior. Therefore, in order to strengthen the individual creativity of the employees, companies should create an atmosphere for creating new ideas, and in order to strengthen the group creativity of the employees, companies will have to promote close mutual relationships between leaders and members through Job rotation, benchmarking of advanced companies, providing educational opportunities to learn various professional skills by inviting experts periodically. And in order to strengthen the organizational creativity of the employees, companies will have to establish compensation systems based on fairness together with various organizational supports in order to form innovation culture, a culture encouraging idea creation and practicing it, educational environment to promote creativity. Second, as a result of verifying the moderating effects of self-directed learning in the relationship between creativity and innovation behavior, only group creativity showed that self-directed learning has moderating effect in the relationship with idea promotion. Therefore, companies should support their employees to enhance self-directed learning ability as well as create the atmosphere for self-directed learning.