원문정보
초록
영어
The results of this study suggested that first, residential environment, internal function, and residential value of residential quality have positive impacts on brand image and customer satisfaction. Second, brand image has positive impacts on customer satisfaction and customer loyalty. Third, customer satisfaction has a positive impact on customer loyalty. Fourth, internal function and residential value of residential quality have indirect impacts on customer loyalty through brand image and customer satisfaction. Fifth, the moderating effect of gender in the relationships between residential value and customer satisfaction, brand image and customer satisfaction are significant at the level of 0.05. Sixth, the moderating effect of apartment’s size in the relationships between residential value and brand image, brand image and customer satisfaction are significant at the level of 0.10.
목차
서론
이론적 배경과 가설
연구방법
실증분석과 해석
결론