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논문검색

A User Perspective on Smartphone by Using Conjoint

원문정보

Dulan Sayassatov, Namjae Cho

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초록

영어

Rapid technological advancements and widespread adoption of smart phones in recent years provide students with new opportunities for getting knowledge and making researches in innovation century. As the penetration of smart phone devices in education increases, there is a large growth in the use of these devices especially among the youth. In spite of increasing importance of smart devices in education, the significant features of these technology devices for general learning have not been experientially addressed. In this study we are going to investigate the comparison of smart phone devices and find the necessary conditions for using mobile devices as an educational tool by a conjoint method. There will be five attributes: screen size, batter type, mobile OS, memory capacity and price. By surveying we got the results which showed us the respondents’ desire of using specific smart phone; thus, we defined that screen size attribute is the most important device characteristic.

목차

Abstract
 1. Introduction
 2. Literature Review
 3. Research Methodology
 4. Sampling
 5. Results and Discussion
 6. Conclusion
 References

저자정보

  • Dulan Sayassatov School of Business, Hanyang University
  • Namjae Cho School of Business, Hanyang University

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자료제공 : 네이버학술정보

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