earticle

영어

The purpose of this study was to identify firstly, how visitors-perceived cultural and historical tourism motivation and leisure tourism motivation affected their perceived objective authenticity and existential authenticity respectively and secondly how the cultural and historical attraction and leisure attraction affected the objective authenticity and existential authenticity respectively at the stage of Gyeongju Yangdong village. This study also investigated how visitors-perceived objective authenticity affected their perceived existential authenticity and how two authenticities affected their loyalty. For research, the sample were visitors during May of 2014, with using of convenience sampling method. The road crew of hotel & tourism management school students helped visitors fill in questionnaires. Finally, 281 questionnaires were used for statistical analyses. The research findings were as follows. First, cultural and historical tourism motivation affected objective authenticity and existential authenticity respectively, and leisure tourism motivation affected objective authenticity. Second, cultural and historical attraction affected the objective authenticity. Third, objective authenticity affected existential authenticity and their perceived loyalty. As theoretical implication, this study separated tourism motivation into cultural and historical tourism one and leisure tourism one, and tourism attraction into cultural and historical tourism one and leisure tourism one. As managerial implication, this village should increase existential authenticity to attract many tourist.