earticle

영어

Theme park could be understood as a composition of ’theme’ and ’park’. This structure is based on a narrative: one of the humanities. The objective of the study was to confirm the narrative structure of theme park, then establish frameworks for theme park design on the basis of Narratology and Semiologie. Theme park could be analyzed to the story and the discourse from a narratological perspective, and these two elements are separated by parole and langue from semiological perspective. Among these 4-elements, the langue of story can be understood as the major factor to evoke ’nostalgia’, and the langue of discourse was also 'deviation' on the experience in theme park. Two frameworks were established as a design methodology. The first framework shows that the structure of narrative elements in theme park was linked to design process and the real theme park types. The second framework explained how visitors experienced the theme park narrative. Finally, empirical case study indicated that competence of narrative structure in theme park and elaborate expressions of elements were the most important factor for repeat visitation. These findings indicated that theme park narrative is the basic aspect of theme park and could be achieved by design.