earticle

영어

This study aims to find out difference of hair cutting places in accordance with the general characteristics of older males, surveyed 65-year-older males by collecting 152 data from questionnaires. The results of this study shows that younger males prefer to beauty salons, older males prefer to use barbershops, public service organizations and their home. In accordance with marital status, barber shops, beauty salons and public service organizations were marked highest by married males, their home was marked highest by divorced males. In accordance with level of education, as the level is lower, males use barber shops, public service organizations and their home. As the level is higher, males uses beauty salons. In accordance with having occupation, the males who have their job uses beauty salons and barbershops, the males who do not have their job uses public service organizations and their home more. In accordance with monthly income, the lower income the males have, they uses public service organizations and their home, and the higher income they have, they uses barber shops and beauty salons. In accordance with type of residence, the males who uses barber shops and their home have higher rate of having their own house and the males who uses beauty salons appeared to live in rent. Based on the result of this study, personalized marketing management strategies for older males can be made and it is considered to contribute to beauty industry that is developing more and more.