원문정보
Study on the Development of Ice and Snow Tourism in Yanbian Korean Autonomous Prefecture
연변지구빙설여유개발책략연구
초록
영어
During the last decade, tourism events including ice-snow festivals are developed rapidly. Yanbian Korean Autonomous Prefecture has the advantages in developing ice-snow tourism but it starts late and its potential hasn't been exerted. This article analyzes the current situation of the ice-snow tourism in Yanbian district and puts forward the development strategy of ice-snow tourism in Yanbian to exert merits and avoid faults, improve the level of ice-snow tourism, enrich and deepen the contents of the ice-snow resources development and improve the social results and economic benefit s of ice-snow resources in Yanbian. In doing so, this article adds a new perspective for the tourism authorities and tourism enterprises, hoping that it can make a certain significance to the ice-snow development in Yanbian.
목차
I. 緒論
II. 冰雪旅遊理論背景
1. 冰雪旅遊概念
2. 冰雪旅遊特點與類型
3. 冰雪旅遊產業與冰雪旅遊產業鏈
4. 冰雪旅遊先行研究
III. 延邊冰雪旅遊開發條件和現狀
1. 冰雪旅遊開發條件
2. 冰雪旅遊節現狀
3. 滑雪場開發現狀
IV. 延邊冰雪旅遊開發中存在的問題
1. 冰雪旅遊產品結構單一,資源整合欠缺
2. 冰雪旅遊品牌知名度低,缺乏市場競爭力
3. 冰雪旅遊管理不規範,專業人才缺乏
V. 延邊冰雪旅遊開發策略
1. 加強基礎設施建設,有效整合旅遊資源
2. 實施品牌形象戰略,提高知名度和競爭力
3. 有效利用人力資源,培養專門人才
參考文獻