earticle

영어

The objectives of this study are to suggest useful directions to domestic medical tourism industry through investigating and analysing recognition of foreigners visiting Korea about medical tourism product choice. To achieve these objectives, the empirical studies on the opinions of foreigners who visited 'One-stop service center' of the Korea Tourism Organization were conducted. The results of the analyses of the differences in respondents' product choice attributes based on demographic characteristics(nationality, age, gender, education level, occupation, annual income) are as follows. According to respondents' nationality, there were statistically significant differences in 3 items(distance to destination, level of medical technology, medical expense). And the significant difference exists in the item 'communication' by gender, and in the item 'other schedules' by age and occupation. And in accordance with their education level, significant differences exist in the 2items(level of medical technology, communication).

한국어

본 연구는 우리나라를 방문한 외국인들을 대상으로 의료관광 상품선택에 대한 의 견을 조사, 분석함으로써 국내 의료관광 산업분야에 시사점을 제공하고자 하였다. 응 답자의 인구통계특성(국적, 성별, 연령, 학력, 직업, 연간소득)에 따른 의료관광 상품 선택속성 차이를 조사한 결과, 국적에 따라서는 ‘목적지까지의 거리’, ‘의료기술 수준’, ‘진료비’에서 성별에 따라서는 ‘의사소통’항목, 연령에 따라서는 ‘의료 시술이외의 일정’항목, 학력에 따라서는 ‘의료기술 수준’, ‘의사소통’항목, 그리 고 직업에 따라서는 ‘의료시술 이외의 일정’항목에서 집단 간 통계적으로 유의한 차이가 있는 것으로 조사되었다.