earticle

영어

This study aims to verify how employees’ recognition about CSR by travel agents affects to organizational trust and organizational citizenship behavior. In order to verify the effects on hypothesis among these variables, trust analysis and factor analysis were performed respectively to verify reliability and validity. In order to verify the hypothesis of study, multiple regression analysis was also performed. According to the results of fa ctor analysis, CSR by travel agents has relationship with organizational trust and organ izational citizenship behavior. The implications of this study based on the results of em pirical analysis are as follows: Firstly, travel agents shall consider changing to positive recognition from partially negative one through education to and sharing with their em ployees about the CSR activities. Secondly, for CSR, it is absolutely necessary for the travel agents to make their employees proud of and confident to their companies by sho wing them the attitudes which are not too much profit-making activities.