earticle

영어

This research aims to investigate the structural relationship in perceived value, selection attributes, customer satisfaction and re-visitation intentions of marin resort users. The subjects were selected by the convenience sampling method. They were composed of 345 people who have ever been at marin resort. Frequency, reliability, corelation, confirmatory factor analysis, and structural equation modeling were conducted by using SPSS 18.0 and AMOS 18.0. The significance level of all tests was p<.05. Main findings were as follows: First, perceived value had a positive effect on customer satisfaction(p<.001). Second, selection attributes had a positive influence on customer satisfaction(p<.001). Finally customer satisfaction had a positive influence on re-visitation intentions(p<.001).