earticle

영어

This study aims at analyzing and examining consumer behavior and immersion of established dance sports academy administration policy. For the purpose of attaining the aim, this study applied questionnaire method and SPSS VER 20.0 statistic package program. This study leaded to the conclusion as followings by frequency analysis, factor and reliability analysis, mutual relation analysis, and multi-regression analysis. First, dance sports academy administration policy had effects on instructors, facilities, circumstances, and re-purchase, and so did it on recommendation, depending on facilities and prices. Second, dance sports academy administration policy leader, facilities, programs, prices, and circumstances had effects on emotional immersion and continuous immersion. Third, emotional immersion and continuous immersion had effects on recommendation, and re-purchase had effects on emotional immersion.