earticle

영어

This study examines how social media can contribute to organization communication by tracing the root of user motivation based on leader-member exchange (LMX) theory. Although social media was originally designed for personal communication, users have shown intentions to extend social media use for professional communication, especially when the proper incentive is expected. To articulate the mechanism of the incentive expectation scheme, we apply LMX theory and identify three mediators of social media use motivation: integration, performance improvement, and career advancement. We also hypothesize that the mediating effects of those constructs would significantly differ between relationships with bosses and those with peers. To validate, we conducted a survey to 161 social media users. The analysis result confirms the specific roles of the three mediators in social media adoption for organizational communication.