earticle

영어

This study was conducted for the purpose of analyzing the relationship service quality, service value, customer satisfaction and revisit on golf courses. The subject of the research consisted of golf course customers and data collection was conducted through convenience sampling. A total of 320 samples was collected, among which 291 samples were used the final analysis. The collected data was processed using SPSS 18.0 version and frequency analysis, exploratory factor analysis, reliability analysis, simple & multiple regression analysis to verify each hypothesis. The results of the analysis following the above procedures yielded the following conclusions. The service quality of the golf course had a positive effect on service value, customer satisfaction and revisit. And service value had a positive impact on customer satisfaction and revisit. Lastly, customer satisfaction had a positive effect on revisit.