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영어

The purpose of this study is to formulate a strategy of development for acquisition of global competitiveness by understanding the status of Korea's exhibition industry and to diagnose problems. For this, the study has collected and analyzed literature related to exhibition industry and grafted them onto Kim's Exhibition Development model. As a result, the study has suggested key success factors such as the fostering of professional Exhibition personnel from a long term perspective, networking of industry and academia, consolidating skilled technology able to lead exhibition industry, acquiring government support for reducing high investment risk, etc. Also, the study has revealed a necessity for the government, businesses, and schools to formulate an integrated developmental strategy by cooperating with each other to solve such issues. The purpose of this paper is to grasp the present situation and obstacles of export marketing of the Korean cultural contents industry including animations, music, character, cartoons, games, and mobile contents, and suggest the activation devices of overseas marketing. As the result of analyzing domestic and foreign companies cases engaged in the cultural contents industry, the main obstacle factors of its export marketing were the problems of public relations and precedures, the information capacity for overseas market, export experience, export market diversification and logistics including law and system.