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Baek, Seung Ik. 2014. The Mass Media Effects on Text and Coinage: Focusing on Mediation Divergence. Korean Journal of Linguistics, 39-1, 67-108. Divergence is a linguistic phenomenon that the meaning and function of a lexeme is split while a lexical form is nearly fixed. The main purpose of this study is to introduce two kinds of the modern divergence which are mediated by mass media: Image Transfer Divergence (ITD) and Media Acceleration Divergence (MAD). ITD is based on the effect from morphophonological language transfer, mainly cross-linguistic oronyms between English and Korean. In ITD, image mediation makes language B, speaker's intended meaning, split from language A, the ambiguous text connected with cross-linguistic oronyms. In detail, ITD can be explained by sorting into lexeme, syllable and phoneme unit. On the other hand, MAD is the process that the influential media like popular TV shows boost the mainstreaming of the split meaning in the early diverging level of a certain coinage. In this study, both ITD and MAD are commonly applied to Weimann's model but show the different intersubjectivity in each different flowing stage. (Hankuk University of Foreign Studies)