earticle

영어

The purpose of this study was to understand what influence Service Quality and Relationship Quality of Public Sports Facilities has on Customer Loyalty. The instrument for data collection was a questionnaire in which Service Quality Scale as translated by Jo(2002), Park(2003), Relationship Quality Scale as translated by Kim(2003), Lee(2003), Oh & No(2005), Customer Loyalty Scale as translated by Lim(2006), Jeon(2007). 300 subjects were selected from the participants whom in sports for all in the seoul & gyungki by the stratified cluster sampling method. Among these selected subjects, 257 responded, and data analyses consisted of employing frequency analysis, factor analysis, one-way ANOVA, Multiple correlation, Multiple Regression Analysis using SPSS/PC+ version 15.0. The following results were obtained: 1. It was found that Service Quality of Public Sports Facilities has an influence on Relationship Quality. 2. It was found that Service Quality of Public Sports Facilities has an influence on Customer Loyalty. 3. It was found that Relationship Quality of Public Sports Facilities has an influence on Customer Loyalty.