원문정보
A study on the structural relationship between associations of corporate social responsibility, product evaluation, quality evaluation and loyalty - Focused on Hotel-Conventions -
초록
영어
The main purpose of this study was to shed new light on the concept and importance of corporate association and examine the structural relationship between corporate social responsibility, product evaluation, quality evaluation and loyalty. Surveys were conducted on hotel conventions participants at first class hotels located in Seoul, Daegu, Busan, and Gyeongnam. A total of 550 questionnaires were distributed to the visitors, and 374 questionnaires were obtained for the analysis. The results of the analysis from utilizing SPSS Ver18.0 and AMOS Ver18.0 programs are as follows: First, associations about social responsibility of corporate hotel conventions exercised a positive effect on the product evaluation of hotel conventions. Second, associations about the social responsibility of corporate hotel conventions exercised a positive effect on the quality evaluation of hotel conventions. Third, product evaluation of corporate hotel conventions exercised a positive effect on loyalty. Finally, quality evaluation of corporate hotel conventions exercised a positive effect on loyalty.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 기업의 사회적 책임(CSR)과 기업연상(CA)
2. 호텔컨벤션 기업의 사회적 책임활동
3. 상품평가와 품질평가
4. 애호도
Ⅲ. 연구방법
1. 연구모델
2. 가설의 설정
3. 변수의 조작적 정의 및 측정척도
4. 조사절차 및 분석방법
Ⅳ. 분석 결과
1. 표본의 인구통계적 특성
2. 측정변수의 신뢰도 및 타당도 검증
3. 측정척도의 확인적 요인분석
4. 연구모델의 평가 및 가설의 검증
Ⅴ. 결론
참고문헌