원문정보
보안공학연구지원센터(IJUNESST)
International Journal of u- and e- Service, Science and Technology
Vol.6 No.2
2013.04
pp.33-42
피인용수 : 0건 (자료제공 : 네이버학술정보)
초록
영어
Customer relationship management (CRM) has been as important to the banking industry at the start of the 21st century as it has been to any other industry. Banks have used E-CRM tools to acquire more customers and to improve relationships with them. Model-View-Controller (MVC) pattern is a software design pattern that is suitable for interactive system. This paper analyzes the CRM characteristics: interactive, expansibility, the complexity of data and integration. To these characteristics of CRM, it provides a system design scheme on MVC pattern, and describes the advantages of function and structure in the system.
목차
Abstract
1. Introduction
2. The characteristics of E-CRM
2.1. Interaction
2.2. Expansibility
2.3. Complexity of data
2.4. Integration
3. E-CRM in banking
4. MVC design pattern introduce
5. CRM system design based on MVC
5.1. Database Design
5.2. Function Design
5.3. System Processing
5. Conclusion
References
1. Introduction
2. The characteristics of E-CRM
2.1. Interaction
2.2. Expansibility
2.3. Complexity of data
2.4. Integration
3. E-CRM in banking
4. MVC design pattern introduce
5. CRM system design based on MVC
5.1. Database Design
5.2. Function Design
5.3. System Processing
5. Conclusion
References
저자정보
참고문헌
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