원문정보
The relationship between internal marketing and food safety, and the moderating effect of employment type in food service industry
초록
영어
This paper reviewed the relationship between internal marketing(management support, education, pay system, internal communication, employment security) and food safety climate(prevention, superior attitude, work condition), and the moderating effect of employment type(permanent or temporary employees) in food service company. Based on the responses from 304 responses, the results of hierarchical multiple regression analysis showed that 4 factors(management support, education, internal communication, employment security) effect positively on food safety climate(prevention, superior attitude, work condition). The positive effect of internal communication on superior attitude and work condition appeared to be more positive in permanent employees than in temporary employees. And the results of t-test analysis showed that permanent employees perceived more positively all internal marketing factors(management support, education, pay system, internal communication, employment security) and food safety climate(precaution, superior attitude, work condition) than temporary employees.
목차
1. 문제제기 및 연구목적
2. 이론적 배경
2.1 식품 안전분위기
2.2 내부마케팅
2.3 비정규직 근로실태
3. 연구의 설계
3.1 자료수집 및 분석방법
3.2 변수의 측정
4. 조사결과의 분석
5. 결론 및 제언
6. 참고문헌
