earticle

영어

The purpose of this study is to analyze the effects of perceived service quality on customer satisfaction and intention to recommend in golf club members and present the importance of service quality. A questionnaire survey was conducted with members of five golf clubs located in Jeollanam-do. 220 questionnaires were used for the final statistical processing. The findings were as follows. First, the regression analysis of perceived service quality and customer satisfaction in golf club members suggested that the tangibles, reliability, assurance, and empathy of service quality had a statistically significant effect on customer satisfaction. Second, the regression analysis of perceived service quality and intention to recommend in golf club members suggested that the responsiveness of service quality had a statistically significant effect on intention to recommend. Finally, the regression analysis of perceived customer satisfaction and intention to recommend in golf club members suggested that customer satisfaction had a statistically significant effect on intention to recommend.