원문정보
The Effects of Relational Benefits on Relational Commitment and Relational Continuance Intention in Service Corporation
초록
영어
This study is to verify the structural relationship among 3 typical factor relational benefits, relational commitment, and relational continuance intention in service corporation. To test each measures; predictive utility in this context with AMOS. Sampling in this study is limited to the department store, beauty parlor, dental clinic and hotel restaurant in Busan, South Korea. The responders included 632. Data were analyzed by frequency, factor analysis, and AMOS. As the results, social benefit is major to influence on the relational commitment and relational continuance intention. Confidence benefit is major to influence on the relational continuance intention, while isn't major determinant to influence on the relational commitment. Special treatment benefit is major to influence on the relational commitment, while isn't major determinant to influence on the relational continuance intention. Social benefit is major to influence on the relational commitment in all of 4 service corporations. While confidence benefit isn't major determinant to influence on the relational commitment in all of 4 service corporations. Special treatment benefits is major to influence on the relational commitment in beauty parlor, dental clinic and hotel restaurant.
목차
Ⅰ. 서론
Ⅱ. 이론적 배경
1. 관계혜택
2. 관계몰입
3. 관계지속의도
Ⅲ. 연구설계
1. 연구모형
2. 가설설정
3. 변수의 측정
4. 자료의 수집 및 분석방법
Ⅳ. 분석결과
1. 자료의 특성
2. 신뢰성 및 타당성 검증
3. 업종별 분석
Ⅴ. 결론 및 토의
참고문헌