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영어

This study aims to reexamine cultural semiotic theory of Yuri. Lotman in terms of Translation Studies and tries to reveal its theoretical potential as productive new frame for translation theory. The evolutionary path of Lotman's thoughts on the notion of translation effictively demonstrates the well-know process, which translation studies as a special discipline has been passed through for last 20 years: from linguistic-structural frame to cultural-philosophical level. Starting from definition of translation as transcoding, Lotman proceeded to attempt of remodelling the normative communication model of Jakobson as a means of transmitting message into a mechanism of translating, which inevitably accompanies creative transformation and generative moments. Along side with this, offering new theoretical concept of semiosphere, Lotman allowed to understand translation as a special bilingual belt where what is external is transformed into what is internal and what is internal or vice versa. In his last period of life Lotman turned his attention increasingly to the problem of cultural interactions and putted forward new model of intercultural communication as dialogue: the generative principle, which invariably emphasizes interactivity of communication and creative dynamics of cultural translation.