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논문검색

리조트 서비스 품질이 고객만족과 브랜드 구축에 미치는 영향 - 홍천 대명비발디파크를 중심으로 -

원문정보

The service quality of the resort effectiveness on the customer satisfaction and brand construct. - Focused on the 'Daemyung Vivaldi Park in Hong Cheon' -

신현식, 채용식

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초록

영어

This study tried to verify the influence how the customization affect on customer loyalty and repurchase intention, these are essential factors for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how the customer trust affect mediating effects on the relationships between customization and customer loyalty and repurchase intention. The results of the practical analysis discovered that the customization and the customer trust make influence on customer loyalty and repurchase intention. And the Customer Trust affect mediating effects on the relationships between customization and customer loyalty, repurchase intention. The ultimate results of this study brings up the new direction in ways the training of the hotel employees and customer relationship marketing in management of the hotel restaurants.

목차

ABSTRACT
 Ⅰ. 서론
 Ⅱ. 연구의 이론 고찰
  1. 서비스품질
  2. 고객 만족
  3. 브랜드 구축
 Ⅲ. 연구설계
  1. 연구모형 및 가설설정
  2. 변수의 조작적 정의 및 설문지 구성
  3. 자료수집과 분석방법
 Ⅳ. 분석결과
  1. 조사대상자의 인구통계적 특성
  2. 신뢰도 및 타당도 분석 결과
  3. 가설검증
 Ⅴ. 결론
 참고문헌

저자정보

  • 신현식 Hyunsik Shin. 송호대 관광(대명)리조트과 겸임교수
  • 채용식 Yongsik Chae. 송호대 관광(대명)리조트과 교수

참고문헌

자료제공 : 네이버학술정보

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