earticle

영어

This study aims to conduct comparative evaluation of the Importance and Performance Analysis(IPA) for spa destination attributes. The results are as follows: First, according to the results of factor analysis of selection attributes of spa destination, five factors were drawn: condition, facilities, cost of spa destination, service & shopping, and water of hot spring. Second, according to the results of the IPA, eight attributes were placed in the Area I, one attribute in the Area II, three attributes in the Area III, and the other fifteen attributes in the Area IV. Third, five factors were placed in the Area I - condition of spa destination and water of hot spring and Area IV - facilities, cost of spa destination, and service & shopping. Finally, according to the difference analysis of spa destination attributes, there was a minimal gap between importance and performance in terms of popularity, accessibility, and water of hot spring, while the other selection attributes showed significant difference in the following order: amusement facilities for children, availability of parking spaces, quality of service, development of tourism area, and a variety of auxiliary facilities.