earticle

영어

This study was aimed at analyzing how attributes of spa destinations influenced visitor satisfaction and behavior intention. These analyses were based on the Visitors’ Survey conducted in Duksan Spa in Duksan. The results are as follows: First, according to the factor analyses about the characteristics of selecting spa destinations, six factors had effects on the choice of spa destinations based on the order of priority: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism destination. Second, visitor satisfaction was determined by the following factors based on the order of importance: tourism destination, water quality of the spa and surrounding areas, facilities of the spa, and accessibility. In conclusion, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.