earticle

영어

The goals of this study are to figure out the policy alternatives in order to promote the regional economic activities through analyzing the local festival in rural area. It analyzes the impacts on the local economic revitalization by the examining the correlations among the service quality, visitors' satisfaction, and loyalty of local Acacia Honey Bee Festival. The results of study showed that festival participation experiences, loyalty, and regional revitalization effected positively on visitor's satisfactions but festival facility and service were not related with them. As a result, local festival must focus on enhancing visitor's satisfaction through the improvement its service and attractive returning program. It will result in the successful local festival and regional revitalization.